Privacy policy

Last updated: 1 August 2025

This Privacy Policy explains how Your Style Edit ("Your Style Edit", "we", "us", "our") collects, uses, discloses, and protects your personal data when you visit yourstyleedit.com (the "Site"), book or receive our virtual styling services, or otherwise communicate with us (together, the "Services"). Please read this notice carefully.

1) Who we are (Data Controller)

Your Style Edit (sole trader) is the controller of your personal data.

We have not appointed a Data Protection Officer. Please use the contact details above for all privacy enquiries.

2) Changes to this notice

We may update this notice from time to time (for example, to reflect legal or operational changes). When we do, we will post the new version on the Site, update the “Last updated” date, and take any additional steps required by law.

3) The data we collect

The personal data we collect depends on how you interact with us.

a) Data you provide directly

  • Identity & contact – name, email, phone number, postal address.
  • Booking & questionnaires – responses to our booking and style forms (e.g., style goals, sizing, preferred fits, brands, budgets, event/travel dates) and any files or photos you choose to share.
  • Communications – messages you send by email, WhatsApp, Instagram DM, website forms, or phone notes.
  • Account data (if applicable) – usernames, passwords, and security details you create.

If you do not provide information we mark as required (for example, contact details or key questionnaire responses), we may be unable to deliver the Services.

We do not seek special category data (e.g., health information). Please avoid including such details unless strictly necessary for your request.

b) Data collected automatically

When you browse the Site, we and our service providers collect certain information automatically using cookies and similar technologies (see Cookies below): IP address, device and browser type, time zone, pages viewed, referral URLs, and your interactions with our Site.

c) Data from third parties

  • Payment providers – Stripe and PayPal share payment status/confirmation (we do not receive or store your full card details).
  • Website & marketing providers – Shopify (hosting), Google Analytics, Meta (for ads), MailerLite (email), Tally (forms) may provide analytics or operational data generated by your use of our Services.

4) Why we use your data and our legal bases

We process personal data only when we have a lawful basis under UK GDPR. The purposes and legal bases are:

  • Provide and deliver Services – process bookings and payments; prepare your style edit; aftercare and support.
    Legal bases: Contract (to perform the contract with you); Legitimate interests (to operate our business effectively).
  • Customer support and communications – respond to enquiries; reschedule; resolve issues.
    Legal bases: Legitimate interests (to be responsive and maintain our relationship); Contract where applicable.
  • Marketing – send updates about services, offers or content.
    Legal bases: Consent (email/SMS to new subscribers); Legitimate interests and soft opt‑in for existing customers where permitted. You can unsubscribe at any time.
  • Analytics and site optimisation – measure and improve performance; debug issues.
    Legal bases: Consent for non‑essential cookies/analytics; Legitimate interests for essential operations and security.
  • Security and fraud prevention – detect and prevent misuse; protect our rights.
    Legal bases: Legitimate interests; Legal obligation where applicable.
  • Legal, tax and business records – maintain appropriate records and comply with law.
    Legal bases: Legal obligation; Legitimate interests.

We do not use your data for automated decision‑making that produces legal or similarly significant effects.

5) Cookies

We use cookies and similar technologies to run the Site and (with your permission) to measure usage and personalise marketing. Non‑essential cookies will not load until you provide consent via our cookie banner. You can change or withdraw your consent at any time via Cookie Settings in our footer.

Shopify also uses cookies to operate stores hosted on its platform. For details, see Shopify’s cookie information. Your browser settings may also allow you to block cookies; doing so may impact Site functionality.

6) Who we share data with

We share personal data with trusted providers who help us deliver the Services. These providers act as our processors unless stated otherwise. Key recipients include:

  • Shopify (website hosting, ecommerce infrastructure)
  • Stripe and PayPal (payment processing – independent controllers of your payment instrument details)
  • Tally (forms)
  • MailerLite (email marketing)
  • Google (Analytics) and Meta (advertising tools), when enabled
  • WhatsApp/Meta and Google Workspace/Drive (communications and file storage)

We only share what is necessary and require processors to protect your data. We may also disclose data: (i) to professional advisers, (ii) if required by law or to protect rights, or (iii) in connection with a business restructuring. We do not sell your personal data.

7) International transfers

Some providers are located outside the UK/EEA. Where data is transferred internationally, we rely on approved safeguards (e.g., adequacy regulations or the UK Addendum to the EU Standard Contractual Clauses) to protect your data.

8) Data retention

We keep personal data only for as long as necessary for the purposes above:

  • Client project files and questionnaires: normally 24 months after last activity, to provide aftercare and repeat services.
  • Emails and routine communications: up to 24 months after last contact, unless needed longer for a live matter.
  • Marketing lists: until you unsubscribe or your consent is withdrawn; we retain minimal suppression data to honour opt‑outs.
  • Financial/tax records (invoices, payment confirmations): at least 6 years to comply with UK requirements.

We may retain data longer where required by law or to establish, exercise, or defend legal claims.

9) Security

We use technical and organisational measures appropriate to the risk, including access controls, encryption in transit, least‑privilege access, and periodic review of accounts and sharing links. No method is 100% secure; if you suspect unauthorised access to your data, contact us immediately.

10) Your rights and how to exercise them

Under UK/EU data protection law, you have rights to:

  • Access your personal data and receive a copy
  • Rectify inaccurate or incomplete data
  • Erase data (in certain circumstances)
  • Restrict or object to processing (including objections to direct marketing)
  • Portability of data you provided to us (in certain circumstances)
  • Withdraw consent where processing is based on consent

To exercise these rights, contact us using the details below. We respond within one month. To protect your information, we may ask you to verify your identity before acting on a request. We will not discriminate against you for exercising your rights.

11) Complaints

If you have concerns about our use of your personal data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk or 0303 123 1113.

12) Children

Our Services are not directed to children and we do not knowingly collect data relating to children under 13. If you believe a child has provided data, please contact us to request deletion.

13) User‑generated content and links

If you post content (e.g., testimonials) in public areas, it may be visible to others. Our Site may contain links to third‑party websites; their privacy policies apply to their processing.

14) Region‑specific note (EEA)

If we begin regularly offering services to individuals in the EEA and do not have an EU establishment, we will appoint an EEA representative and update this notice with their contact details.

15) How to contact us

For questions or to exercise your rights:
Email: chanel@yourstyleedit.com
Postal: 58 Peregrine Road, Office 6230, Ilford, ENG, IG6 3SZ, United Kingdom